Blockchain based protocol for retailers
- ICO start: 8. Jun 2018
- ICO end: 30. Sep 2018
Technology: Ethereum blockchain
Universal Reward Protocol ICO Short Review
Universal Reward Protocol is a blockchain-based protocol where retailers can reward shoppers for multiple behaviors like simply visiting the store. By accepting to share their shopping data with the network, a shopper earns tokens, while the data is used by retailers to build redemption offers that best suit each customer’s needs. Shoppers can redeem their tokens through these exclusive and personalized offers.