Tokenizing Email Subscribers’ Attention
- ICO start: 1. Nov 2018
- ICO end: 30. Nov 2018
Technology: Ethereum blockchain
Sendy ICO Short Review
Sendy is a fundamental transformation of email marketing through decentralisation and incentive alignment. Their core mission is to redistribute email marketing value by placing an ascribed worth on subscribers’ attention. Through a platform agnostic API, Sendy improves engagement rates for email marketers by rewarding subscribers through assigning micro payments to their email interactions. As a subscriber, you get paid for your attention and by placing a real value on your interactions, email marketers are incentivized to improve the quality of their campaigns leading to less spam and more emails you want to receive. It’s like Brave/BAT for Email.