Introducing blockchain-based advertising
- ICO start: 31. May 2017
- ICO end: 31. May 2017
Technology: Ethereum blockchain
Basic Attention Token ICO Short Review
Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.